Brand Management
Client: Arenson Office Furnishings Inc.
Arenson rebranded in 2012. Many client-facing materials, like the titleblock below, needed to be reworked to reflect the new branding. A total of 30+ forms (internal as well as client-facing) were revamped. This also provided an opportunity to improve the quality of the content. I worked closely with the parties effected by the forms (those receiving and those submitting) to understand how it was being used and how it could be improved. The example below shows the titleblock with the old branding; the next slide shows the newer, rebranded version.
Other materials that were rebranded include:
Envelopes
Letterheads for all divisions
Boilerplate files on INDD
