Umbrella Company with 5 Divisions: Reimagining a Landing Page
Arenson houses 5 departments, each with a unique client base. The original landing page, the first image below, posed some challenges; each department’s clientele would often enter the ‘wrong’ website. For example, a Film + TV Furniture Rental client may have found themselves in the “Office Furniture Sales” section, browsing through products that were not necessarily meant to be rented out. We wanted each client to land on the right area while showing the breadth of offerings that the company umbrella had to offer.
